Japan Trends - Fashion goes Wig
Written by: Sven Kilian on April 25, 2006 at 12:30 am | In 03 Fashion & Lifestyle Trends | 1 CommentThe coming trend in Tokyo seems to be fashionable wigs, not for the hair losing senior like me but for the young and fancy. When I saw these wigs and catalogues today I just had to get myself one…and riding my bicycle through downtown with my new hair right in place was great…and actually nobody looked strange at me…but what meaning does this have in crazy Tokyo. Anyway…check it out…and be honest…would you not love to change your hair sometimes? and what`s wrong with a wig…
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Seiko Propex SBDK001 : Marine Master Diving Computer NX
Written by: Michael Keferl on April 22, 2006 at 9:09 pm | In 01 Technology & Gadget Trends | No CommentsThe Japanese version of the Legend STN009J. SEIKO’s spectacular dive computer is a combination of modern electronics, materials, and design is made from Titanium alloy and the finest materials. Very useful for divers up to 328 ft (100 meters), adventurers, collectors…
Click to buy the Seiko Propex SBDK001 in the Online Shop.
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“Stern - Journal Trend”: Interview with Sven Kilian-Nakamura
Written by: Sven Kilian on April 22, 2006 at 7:12 pm | In 04 Press coverage | No CommentsCongratulation to the “Stern” magazine for this authentic story done in April 2006 on site in Tokyo. And of course a thank you very much for giving us the chance to comment on Trends in Japan.

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“Siemens hi!tech magazine”: Sega Homestar Planetarium
Written by: Sven Kilian on April 22, 2006 at 6:00 pm | In 04 Press coverage | No CommentsThe bestselling lifestyle gadget from Sega Toys, the “Homestar Planetarium, was featured in the April 2006 edition of the Austrian Siemens innovation magazine “hi!tech
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Trends in Japan - Kawaii (Cute) robots and drinks
Written by: Sven Kilian on April 14, 2006 at 2:07 am | In 02 Marketing & Ad Trends | No CommentsRobots in Japan are not something to fear, also they are not the servants of our human race. Robots are cute and going to live together in harmony with the human race, as a part of the family. No joke !!!
Learning this it is no wonder to see an increasing amount of robots being used in Marketing. Whereas it used to be only the big high tech corps showing off like Honda with Asimo, Sony with Aibo or Mistubishi with the family robot Wakamaru, now the other industries want a cake of this exposure as well. Only a few weeks after Asahi has started a campaign with a beer serving robot, Pepsi followed with the “Nex Boy” introducing a new bottle design and drink. Well, basically it tastes the same as Diet Pepsi Twist…but as you notice the campaign definitely worked on me…
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Trends in Japan - QR-Code ninki (popular) as ever
Written by: Sven Kilian on April 14, 2006 at 1:52 am | In 02 Marketing & Ad Trends | No CommentsQR-Codes are featured everywhere in Japan, they have become an integral part of Marketing and Shopping. It is not just a test application anymore but has been long approved and become a must-have feature in mobile handsets. The whole handset making industry has adapted it as a standard. With the integrated reader software mobile phone cameras become barcode readers that will, after taking a shot of the QR Code, translate the code into a website or information that is displayed on the phone. Thus the user can easily click the link without having to type a mobile website. Campaigns, name cards, shopping catalogues, train schedules and much more features and sevices take advantages of this technology. Below some recent pictures of a branded kiosk at Shibuya station featuring a QR code campaign for a coffe with one of Japan`s most popular baseball stars.
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Trends in Japan - Playing at KDDI
Written by: Sven Kilian on April 14, 2006 at 1:32 am | In 02 Marketing & Ad Trends | No CommentsIts always great fun to walk into the KDDI Design Studio in Harajuku and do some tech playing. Last week I forgot to take my namecards so I quickly went to make some special ones, with face and QR-Code. I know that you can get in a heat-up discussion about the face part but believe it or not, the namecards went much faster than they usually do…originality wins…
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“Tomorrow”: Secret Base in german gadget magazine
Written by: Sven Kilian on April 14, 2006 at 12:27 am | In 04 Press coverage | No Comments
The secret base, a Japanese PC gadget, was featured in the May 2006 edition of the German Hightech and gadget magazine “Tomorrow” with link to our japantrends shop. Click here for more
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“Tomorrow”: Room Palette in german gadget magazine
Written by: Sven Kilian on April 14, 2006 at 12:22 am | In 04 Press coverage | No Comments
In the March 2006 edition the German Gadget and High Tech magazine “Tomorrow” featured the Roompalette from our japantrends shop. Click here for more
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“ORF2″: USB Slippers on Austrian national TV
Written by: Sven Kilian on April 14, 2006 at 12:06 am | In 04 Press coverage | No Comments
In February 2006 the USB slippers from our japantrends shop were presented gy Gerhard Reischl at the ORF2 (Austrian TV) “Hightech Corner” show. Click here for more
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