4 million yen cognac, courtesy of Asahi

Written by: Rebecca Milner on May 3, 2008 at 10:42 pm | In 03 Fashion & Lifestyle Trends |

Asahi Beer, which holds the rights to distribute French cognac Remy Martin in Japan, has announced that 30 bottles of Remy Martin’s premium champagne cognac Louis 13th Black Pearl Magnum will be released in Japan from this month. 358 bottles will be released globally, which gives Japan nearly 10% of the shares. Not bad!

asahi-remy-martin-louis-13th-black-pearl-magnum.jpg

The precious liquid, which comes in an original Baccarat crystal holder, will be available at select department stores for an astounding ¥4,000,000 (or about $38,000) for a 1,500ml bottle.

And we thought the 30-year-old special reserve Hibiki Whisky that Suntory released last year this time was expensive! That limited edition liquid gold went for a mere ¥1,000,000 a bottle and was limited to 100 bottles in Japan, 10 of those in Tokyo.

suntory-hibiki-30.jpg

Like the Hibiki (pictured above), we expect the Louis 13th Black Pearl Magnum to be swallowed up in the high-end nightlife establishments in Tokyo’s Ginza and Kyoto’s Gion at an even more exorbitant 50% mark-up. Cheers to the high life!

Posted by Rebecca Milner

japan-trend-shop-banner

Tags: , ,

3 Comments »

RSS feed for comments on this post. TrackBack URI

  1. Amazing. I wish I had the cash to buy these. $38,000 for a bottle of Champagne Cognac?

    Comment by Buy Japanese — May 4, 2008 #

  2. A Cognac that’s worth 4 million yen…

    Asahi Beer, the establishment that holds the rights to distribute French cognac by the name of Remy Martin in Japan has made it public that 30 bottles of Remy Martin’s Premium Champaign Cognac by the name of Louis 13th Black Pearl Magnum will be rel…

    Trackback by Luxurylaunches.com — May 7, 2008 #

  3. […] are limited to 1350 bottles and will sell for ¥20,000 (about $187), which considering the other premium beverages on the market, seems totally […]

    Pingback by Trends in Japan » Perfect ice for perfect drinks — May 7, 2008 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

This Blog is written by the CScout Japan Co., Ltd. Trendscouting & Consultancy. A member of the CScout Global Network.

The web`s favorite Japan Trend Blog will soon have a new home.

Der beliebteste Japan Trend Blog wird bald ein neues Zuhause haben.

日本のトレンドブログ.