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Trend Spotting, Innovation Research and Business Development in Japan

Japan is widely regarded as one of the most innovative and trendsetting countries, with a vast potential of ideas, innovations and business opportunities. Japan’s automotive industry is not only leading the development of new models and technologies but also in marketing these in ways that have been never explored before. Japan is the leading innovation power in a never-ending output of new electronical and digital devices and services. Japan has become the country watched globally for fashion, lifestyle and subcultural developments. And last not least, Japan is the birth place of Manga, Anime, the game industry, robot technology and a futuristic digital lifestyle.

The cultural heritage and traditions of the Western and Japanese society go far back in time and still remain a mystery to each other. Through the long-lasting self-isolation Japan stayed long untouched by western influences. The after-effects can still be felt today, especially when trying to establish business relationships or the mutual understanding of local markets. The development of trust and a mutual win-to-win situation is, besides language abilities and market know-how an absolute must for a successful undertaking of any kind.

We will lead you on your way to a different world, with new innovations, trends and market potentials. We will be your representatives on site, providing you with informative and visual input about products, lifestyle and marketing. We will support you in the search for the right business partners and help you organise and execute your successful business trip.

We are looking forward to hearing from you.

Sven Kilian-Nakamura
CScout Japan Chief