Bottle Innovations: Instant fresh tea

Written by: Rebecca Milner on March 31, 2008 at 8:25 pm | In Fashion & Lifestyle Trends |

With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the extra mile with its Kyo no Matcha.

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With a twist of the air-tight cap, 1.4 grams of traditional Kyoto matcha (high-grade green tea) is released into the mineral water below, creating a serving of fresh (yet instant) tea with no added chemicals or preservatives. In the same fashion, CIC Co. also offers Ukon (tumeric) and Aoijiro (kale juice) health drinks.

Aojiru Tea is new from HW Styles and we had a chance to sample at a recent health expo. “Aojiru” just means “green juice” and has been a keyword for healthy drinks lately. Instead of kale, this version contains barley and uses the same unique bottle concept.

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At ¥5,280 for a case of 24, Kyo no Matcha is nearly twice the price of regular bottled teas, but certainly within the acceptable range for products billed as healthy and natural.

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Category: Fashion & Lifestyle Trends
Other categories: Technology & Gadget Trends, Marketing & Ad Trends, Press coverage

4 Comments »

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  1. ¥5,280 the 24-pack?
    that’s more than Asahi Super Dry beer!!!

    Comment by francois — March 31, 2008 #

  2. Twist and Release Tea Flavor Bottle Cap…

    Straight from Japan comes a new innovation in bottle beverages. The cap of this tea bottle has a two stage release system. You twist the top green part to release the tea into the water. Then you twist off the bottom level to open the bottle as you…

    Trackback by CraziestGadgets.com — April 2, 2008 #

  3. Instant and fresh, two words that sound great when it comes to tea…

    Filed under: Teas , Business , Asia , Trends , On the Blogs There is a new product out in Japan that…

    Trackback by Food Blogs — April 5, 2008 #

  4. [...] month we reported on CIC Co.’s instant fresh tea drinks that contain a capsule of fresh tea that is released into the bottle with a turn of the cap and it [...]

    Pingback by Trends in Japan » Green tea flavor updates Ramune drinks — April 25, 2008 #

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