CScout Japan - TokyoWorkLife Blog of the Week

TokyoWorkLife, a new site for foreigners living and working in Tokyo, has named us the “Blog of the Week”. Many thanks!

Tags: Press coverage
Category: Technology & Gadget Trends
Other categories: Marketing & Ad Trends, Fashion & Lifestyle Trends

Japanese Mobile Phone Publishing on ZDF

With publishing being forced to enter the digital world, the sudden boom of mobile phone novels in Japan has inspired many in the industry around the globe. We’ve been following this for some time now, and what’s going on shows the power of mobile technology in Japan, but also a culture of creativity that is often overlooked.

German ZDF television recently visited Tokyo to do a piece, and CScout Japan CEO Sven Kilian was asked to give them the rundown on mobile phone publishing from manga to Koizora.

Click below to view online (German only).

Special thanks to Natsuko Kimura, Managing Director of the KDDI DESIGNING STUDIO for letting us shoot the interview in a very suitable location.

Tags: Koizora, Mobile, Mobile Novels, Press, Press coverage, Publishing, ZDF
Category: Technology & Gadget Trends
Other categories: Marketing & Ad Trends, Fashion & Lifestyle Trends

Japan Inc. - August 2008: Toys are sweet

Unfortunately, many of these toys look delicious, but we don’t recommend eating them. You know…with all the plastic and everything.

In the August issue of Japan Inc. magazine we wrote about all the food-inspired toys and fashion that debuted at this year’s Tokyo Toy Show. Food fashion, especially for sweets, has peaked with a wide variety of items from mobile phone straps to Mister Donut playsets.

Satisfy your sweet tooth by clicking above for the full piece, along with the rest of Japan Inc.’s amazing content.

Tags: Fashion, gadgets, Japan Inc., Press coverage, Tokyo Toy Show, Toys
Category: Fashion & Lifestyle Trends, Technology & Gadget Trends
Other categories: Marketing & Ad Trends

Japan Inc. - July 2008: Digital Shopping

Now that the Japan Inc. magazine has gone monthly once again, CScout Japan’s contributions will be ramped up as well. Look out for us every month in the Trends in Japan column, but be sure to check out the entire magazine as well by getting a subscription.

In the recent July 2008 issue of Japan Inc. we talk about the intersection of online shopping with the real world fitting room experience. Can an avatar try on an outfit the same way the user can?

If you have any suggested topics for our column, feel free to let us know!

Tags: Japan Inc., Press coverage, Retail, Web 2.0
Category: Fashion & Lifestyle Trends
Other categories: Technology & Gadget Trends, Marketing & Ad Trends

Japan Inc. May/June: Digital POS

The latest issue of Japan Inc is out, on the shelves, and tucked into the pocket of select airline seats. Our fourth contribution focuses on digital POS trends, including digital signage, that are making significant progress in Japan and are being deployed in new and unique ways.

Click the photo below to read the entire article, plus lots of other great Japan Inc content (check out Anna Kitanaka’s blog posts) focusing on business here.

Check out the featured Tobidasu Menu here.

Tags: Japan Inc., POS, Press coverage
Category: Technology & Gadget Trends
Other categories: Marketing & Ad Trends, Fashion & Lifestyle Trends