CScout Japan and CNN Today on food trends
Written by: Michael Keferl on April 7, 2008 at 9:16 pm | In 04 Press coverage | No CommentsCScout Japan Managing Director Michael Keferl was a guest on CNN Today with Kristie Lu Stout and Andrew Stevens to talk about some food trends in Japan. The focus was on our recent posts about character lunch accessories, “udon” pudding, and a new “fresh tea” bottle innovation.
Of course, the character lunches and pudding are Japan-centric (and we don’t expect to see a wave of udon pudding shops opening up either), but the bottle from Aojiru Tea has great potential for many different kinds of beverages in and out of Japan. Click the screenshot to check out the video.
Japan Inc. March/April: Eco Fashion
Written by: Michael Keferl on March 24, 2008 at 6:06 am | In 04 Press coverage | No CommentsRebecca wrote the latest piece in our collaboration with Japan Inc. for the March/April issue. This time we’re reporting on Eco Trends in fashion, though it’s safe to say that the “Eco” factor has a lot more to do with image than ecology!
See our first piece on Convenience Store Trends HERE.
If there are any topics you’d like to see CScout Japan report on, be it on the web, in print, or for television, please contact us and give us your suggestions.
Tags: Eco, Fashion, Japan Inc.
Rebecca Milner on Meiji to Showa Era illustrations
Written by: Michael Keferl on March 21, 2008 at 6:32 pm | In 03 Fashion & Lifestyle Trends, 04 Press coverage | No CommentsCScout Japan trend consultant Rebecca Milner has a new piece up on Tokyo Art Beat about illustrators Kasho Takahata, Takehisa Yumeji, and their respective museums here in Tokyo. Click the screenshot to check it out.
Tokyo Trend Scouting covered in Forbrukerteknologi
Written by: Michael Keferl on February 29, 2008 at 12:09 am | In 01 Technology & Gadget Trends, 04 Press coverage | 1 CommentCScout Japan CEO Sven Kilian was featured again recently in the Norwegian technology magazine Forbrukerteknologi. It looks like a great piece, but we’ll have to make a point of brushing up on our Norwegian for the future.
Also included in the article are references to the Sega Homestar Pro home planetarium and the Sony Rolly.

Tokyo Art Beat - Diamond Designs
Written by: Michael Keferl on February 26, 2008 at 12:23 pm | In 03 Fashion & Lifestyle Trends, 04 Press coverage | No CommentsCScout Japan’s trend consultant Rebecca Milner has just posted her latest piece for Tokyo Art Beat on the Bunka Gakuen Costume Museum’s exhibition of contemporary diamond jewelry. Check out the article Diamond Designs here.

In a related Tokyo Art Beat vein, I’ll be at the new bilingual TAB Talks event tonight at Gotanda Sonic, featuring Japanese editor Yoshio Suzuki (Brutus, anan, and many more).
CScout Japan featured on NHK’s @Human
Written by: Michael Keferl on January 23, 2008 at 11:33 pm | In 04 Press coverage | No CommentsCScout Japan recently spent the day with the NHK television show @Human. Before heading out to the infamous Maid Christmas Party, we hung out in Shibuya talking about trendscouting in Japan and the services/insight CScout provides to foreign clients who want to know more about the market here.

Many thanks again to NHK and everyone else involved.
Japan Inc. Jan/Feb: Convenience Store Trends
Written by: Michael Keferl on January 17, 2008 at 6:13 pm | In 02 Marketing & Ad Trends, 03 Fashion & Lifestyle Trends, 04 Press coverage | No CommentsCScout Japan wrote a piece on convenience store trends for the January and February issue of the bimonthly Japanese-market oriented magazine Japan Inc.
Click the picture to read more…
Tags: Convenience Stores, Japan Inc.
CScout Japan on CNN Business Traveler with Richard Quest
Written by: Michael Keferl on January 15, 2008 at 5:39 pm | In 04 Press coverage | 1 CommentLast month, CScout Japan was featured on CNN’s Business Traveler, a show that highlights the globe trotting exploits of one Richard Quest, CNN’s resident business guru.
We spent the afternoon in Akihabara, checking out new gadgets and technology, and generally giving an impression of what’s out and what’s to come in the world of Japanese mobile technology. That, and the RumbleSonic (you’ll see).
Tokyo Trend Tours get good press
Written by: Michael Keferl on December 28, 2007 at 2:43 pm | In 04 Press coverage | No CommentsDuring the Tokyo Motorshow CScout Japan had the privilege of hosting a Tokyo Trend Tour for a delegation of journalists from some of the largest publications in Germany. After meeting with designer Tokujin Yoshioka, we roamed the streets of Tokyo explaining trends, mindsets, and the ever-evolving Tokyo landscape.
Below is some press coverage from the tour (German only) from RP-Online and the Frankfurter Allgemeine.
AOTS and CScout - Made in Japan #2
Written by: Michael Keferl on December 24, 2007 at 9:28 am | In 04 Press coverage | 3 CommentsNo talk about why the iPhone won’t work here, but we did get into mobiles a bit on last week’s Attack of the Show…
See Made in Japan #1 here.
This Blog is written by the CScout Japan Co., Ltd. Trendscouting & Consultancy. A member of the CScout Global Network.
The web`s favorite Japan Trend Blog will soon have a new home.
Der beliebteste Japan Trend Blog wird bald ein neues Zuhause haben.
日本のトレンドブログ.








