Eat your cute in a character lunch

Written by: Rebecca Milner on March 28, 2008 at 10:34 pm | In Fashion & Lifestyle Trends, Technology & Gadget Trends |

Heart shaped cucumbers and moffles are not isolated incidents. The industry concerned with making lunches and lunch time preparation more fun is growing to meet the demands of competitive kindergarten moms determined to make sure their child is the most loved on the playground, or at least looks it.

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The latest must-have are “chuboos,” a line of products designed for creating “kyara-ben” (character lunchboxes) from Kai Housewares. The series includes cutters for making character shapes (¥1,260), molds for fashioning rice into playful balls (¥840), kitchen craft knifes for sculpting veggies (3 for ¥2,100), and punches for creating emoticon-style faces out of nori seaweed (¥840 each).

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A few more chuboo-made lunchboxes:

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Now imagine how the kid with the plain rice feels.

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Category: Fashion & Lifestyle Trends, Technology & Gadget Trends
Other categories: Marketing & Ad Trends, Press coverage

3 Comments »

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  1. well, if the children have to wear uniforms - the mummys are of course looking for another way besides clothes to show all the other moms kids who is the most spoiled.

    Comment by Fenke — April 4, 2008 #

  2. [...] since the Chuboo line of fun kitchen tools caught our eye (and CNN’s too!), we’ve been noticing what can only be [...]

    Pingback by Trends in Japan » Bandai, Takara Tomy get cute in the kitchen — April 29, 2008 #

  3. I guess that’s the difference between a pragmatic culture and a competitive one. The former: “Quit whining, it’s not like cute will get you through soccer practice better than what I slaved over this morning.” The latter: “Little Jimmy’s mom recreated the entire cast of High School Musical in polenta?! Oh no she di’n't! Get me my frying pan.”

    Comment by Elaine — June 18, 2008 #

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