Trends in Japan » Famous Ginza shop creates flavors for Suntory drink line

Famous Ginza shop creates flavors for Suntory drink line

Written by: Rebecca Milner on April 13, 2008 at 10:11 pm | In Fashion & Lifestyle Trends |

Suntory’s line of Ginza premium cocktail beverages takes the local product trend to the extreme, referencing not just a region or a city but a specific Tokyo neighborhood. One that has a well-defined image of course: Ginza is Tokyo’s most upscale nightlife district, and the association gives the packaged, convenience store drink, an element of luxury.

As it turns out, the high-class neighborhood is lending its expertise in addition to its name. The flavors are created in collaboration with Ginza Sembikiya, a famous purveyor of premium fruit and fruit jellies (of the $100 melon variety).

While this line of cocktails have been around for a couple of years, Suntory plans to release a sparkling variety in muscat and peach flavors later this month and a guava flavor this summer.