Trends in Japan » Fashion Mask-erade Collection

Fashion Mask-erade Collection

Written by: Rebecca Milner on February 18, 2008 at 12:55 pm | In Fashion & Lifestyle Trends, Marketing & Ad Trends |

In the midst of flu season (and with hay fever just around the corner), the face mask is undeniably a part of Japanese life. Fortunately, however, for fashionable young things, it needn’t be a setback—claims the latest marketing campaign from mask company Unicharm in collaboration with popular fashion and lifestyle website GirlsGate.com.

Under the clever banner, “Maskore,” the campaign includes a “Miss Mask,” as well as tips on how to match your mask to different outfits and hairstyles, such as teaming up a velvet party dress with a jewel-studded mask, wearing a pretty pink mask for a shopping date, or dabbing a little soothing aroma oil on your mask before heading out for a hectic day.

Okay, its still a face mask, but definitely the most stylish looking ones we’ve seen this season!

POLL: Why do you think many Japanese wear face masks?

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