Trends in Japan » For udon lovers, Hanamaru monthly discount pass

For udon lovers, Hanamaru monthly discount pass

Written by: Rebecca Milner on April 14, 2008 at 11:59 pm | In Fashion & Lifestyle Trends |

That udon is a beloved food in Japan is not up for question: just in the last few weeks we have reported on the mega-sized portions at the new noodle shop from champion competitive eater, Nobuyuki “the Giant” Shirota, and the novelty udon pudding from IchiMonji.

Whether or not people like udon enough to want to eat it everyday, is something that restaurant Hanamaru is about to find out.

From this month the noodle chain is offering a monthly Udon Pass, similar to the commuter passes that salarymen receive from the companies for their monthly commute.

For just ¥500 a month, udon lovers can receive a ¥105 discount on any order, once a day. Alternatively, the pass entitles the customers to an extra portion of noodles with any order, an upgrade equivalent to ¥105. Considering Hanamaru’s already cheap prices (a small bowl starts at just ¥198 and the most expensive item, the mini beef bowl udon set, costs only ¥699) the discount is a pretty significant percentage.