Fridge, facial steamer, appliances for Wellness

Written by: Rebecca Milner on September 12, 2008 at 6:20 pm | In Fashion & Lifestyle Trends, Technology & Gadget Trends |

More and more premium, multi-function appliances are hitting the market, including this latest super-fridge from Hitachi. The “Lively Nutrient Vacuum Chilled V” series contains a device that emits anti-oxidants and vitamins to keep food fresher and more nutrient-rich.

For example, the press release claims that the vitamin C content in spinach shows a significant 86% higher retention rate in the Lively Nutrient fridge, when compared to unspecified models already on the market.

A newly developed vacuum insulation systems further reduces energy consumption. Meanwhile break-resistant glass replaces the typically plastic doors and shelving to remind consumers that this is one high-class appliance. With a September 24 release date, the price is still unspecified.

Also new on the market is the Nano Care EH-SA 40, a home facial steamer from National’s Wellness Marketing division. The Nano Care emits a wet ion-charged steam designed to penetrate the outer layers of the epidermis to keep skin moist and supple. Intended for night use, the Nano Care also promises shinier hair upon waking. The November 1 release date (price estimate ¥25,000) is a reminder of the dry winter months ahead.

So what are we to make of this wave of appliances designed not just to make life more convenient, but to actually make us healthier and more attractive? With the decades-old striving for a color TV and an air conditioner as proof of having achieved a modern, comfortable lifestyle now thoroughly outdated, wellness is taking center stage. This concept takes the form of appliances that suggest piece of mind, anti-aging, and a “return to nature” environment, through “cleaner” air and food.

Tags: appliances, Hitachi, Home, National, nutrition, Wellness
Category: Fashion & Lifestyle Trends, Technology & Gadget Trends
Other categories: Marketing & Ad Trends