Trends in Japan - CScout Japan Blog » Hatarakiman skin care line for the working girl

Hatarakiman skin care line for the working girl

Written by: Rebecca Milner on August 11, 2008 at 5:00 am | In Technology & Gadget Trends |

If salarymen have Kosaku Shima to idolize then the current generation of young career women have Hiroko Matsukata to look up to. Matsukata, a hard-working magazine editor, is the protagonist from the manga Hatarakiman, which literally means “working man” and describes Matsukata’s work-oriented life style.

Not to be outdone in the product tie-in department, the Hatarakiman hero is the face for a new line-up of skin care products from PDC called “Skin Power Plus.”

The series of skin products are designed to keep skin looking soft and supple for an extended 24-hour stretch, for women, like Matsukata, who need a quick long-lasting beauty fix appropriate for their hectic schedules.

Despite the clever marketing, the products use much of the same ingredients found in skin care products these days, namely collagen, hyaluronic acid, and ceramide, plus a host of natural extracts (30+ ranging from rosemary to lime to royal jelly) intended to boast the effectiveness of the product.

The timing of the product release comes six months after the end of the popular TV live action mini-series staring popular actress Miho Kanno.

Tags: anime, beauty, Hatarakiman, Skin Care
Category: Technology & Gadget Trends
Other categories: Marketing & Ad Trends, Fashion & Lifestyle Trends

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Skin Power Plus for busy women is endorsed by Hatarakiman’s Hiroko Matsumoto…

Anime characters have to bear the burden of being role models to many(as bizarre as it is to let a cartoon character influence you, especially in adulthood). Hiroko Matsumoto, a dedicated magazine editor from Hatarakiman has become the idol……

Trackback by Gizmodiva.com — August 13, 2008 #
[...] Fuente: Kilian Nakamura [...]

Pingback by Productos de belleza para otakus :: FrikiJapon.com — August 16, 2008 #
Despite the clever marketing, the products use much of the same ingredients found in skin care products these days, namely collagen, hyaluronic acid, and ceramide, plus a host of natural extracts (30+ ranging from rosemary to lime to royal jelly) intended to boast the effectiveness of the product.

Comment by Ida — September 20, 2008 #