Highschoolers making healthier convenience stores

Written by: Rebecca Milner on May 5, 2008 at 11:40 pm | In Technology & Gadget Trends |

We’ve been noting for sometime that convenience stores are working to offer healthy alternatives to the fried chicken and barbecue pork buns that have given them a reputation for fast and fattening food. So what is interesting about the new “healthy lunchbox” available at Ministop convenience stores in the Kinki region isn’t so much the waistline friendly tofu hamburger and 15 different grain rice, but the fact that the product was conceived and developed by high school students.

The healthy lunchbox (¥430), pictured left, versus typical Ministop fare (¥128-¥240), right.

16 students from three Osaka City vocational high schools who participated in a business-training tutorial proposed the idea last October and spent five months developing a sample product that was tested this February. The final shelf-ready lunchbox will debut on May 13th. Good work kids!

Tags: Convenience Stores, FMCG, food, health
Category: Technology & Gadget Trends
Other categories: Marketing & Ad Trends, Fashion & Lifestyle Trends