Trends in Japan » IZAt convertible fashion makes your jacket a tent

IZAt convertible fashion makes your jacket a tent

Written by: Michael Keferl on October 2, 2007 at 2:38 am | In Fashion & Lifestyle Trends |

Earthquakes are part of the life of every Japanese. Just think of the Tokyo earthquake in 1923 or the Hanshin earthquake in Kobe and Osaka in 1995. Always remembering these, Japanese search for new technology for early warning and prevention from catastrophe. They build earthquake proof houses and prepare at home for sudden emergencies.

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Of course, with this being Japan, the style of the products is also important. One of the latest products is the IZAt (Immediate Zip Aid Tarp), fashion that doubles as housing. It’s versatile fashion at its best: Build a shelter, wear them as clothing, or wrap them around wounded people. It has zippers on several parts for “building” different forms, and they can be combined to build even larger structures.

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Pictures from excite.jp and IZAt.

Tags: cscout
Category: Fashion & Lifestyle Trends
Other categories: Technology & Gadget Trends, Marketing & Ad Trends, Press coverage

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Actually this is not a new idea at all. In fact, it looks almost identical to the standard issue zeltbahn issued to german soldiers during World War 2.

Comment by spaz — October 4, 2007 #
It’s a Tent…It’s a Jacket..It’s IZAt!…

Could this be the next breakthrough promotional outerwear product? I have no idea, but it is kinda cool. Plus, it’s called IZAt, which is short for emergency zip aid tarp. Basically, it’s a waterproof tarp that can zip into anything……

Trackback by Everybody Loves Free Stuff — October 26, 2007 #