Japan Toy Marketing: Micromaster R/C Indoor Helicopter

Written by: Sven Kilian on August 26, 2006 at 4:57 pm | In 01 Technology & Gadget Trends, 02 Marketing & Ad Trends |

Present it big ! This was what Taiyo thought when it wanted to launch a new marketing campaign for the latest indoor R/C toy. The micromaster, a miniature size helicopter that was developed for sole indoor use, has been launched with an extensive marketing campaign featuring the real thing. In chosen locations all over Japan a limited number of 40 people (20 couple tickets) can apply to board a real helicopter. The campaign is running from July 2006 until April 2007. Concerning the micromaster R/C: I checked it out in a store in Tokyo and declare it a 100% “Must Have”.

You can now buy the Micromaster in the Online Shop.

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