Japan Toy Marketing: Micromaster R/C Indoor Helicopter

Written by: Sven Kilian on August 26, 2006 at 4:57 pm | In Marketing & Ad Trends, Technology & Gadget Trends |

Present it big ! This was what Taiyo thought when it wanted to launch a new marketing campaign for the latest indoor R/C toy. The micromaster, a miniature size helicopter that was developed for sole indoor use, has been launched with an extensive marketing campaign featuring the real thing. In chosen locations all over Japan a limited number of 40 people (20 couple tickets) can apply to board a real helicopter. The campaign is running from July 2006 until April 2007. Concerning the micromaster R/C: I checked it out in a store in Tokyo and declare it a 100% “Must Have”.

You can now buy the Micromaster in the Online Shop.

micromaster marketing campaign

japan-trend-shop-banner

Tags:
Category: Marketing & Ad Trends, Technology & Gadget Trends
Other categories: Fashion & Lifestyle Trends, Press coverage

No Comments yet »

RSS feed for comments on this post. TrackBack URI

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This Blog is written by the CScout Japan Co., Ltd. Trendscouting & Consultancy. A member of the CScout Global Network.

Privacy Policy

The web`s favorite Japan Trend Blog will soon have a new home.

This page will soon be found at: Trends in Japan » Japan Toy Marketing: Micromaster R/C Indoor Helicopter

日本のトレンドブログ.