Trends in Japan - CScout Japan Blog » Kirin launches metholated coffee, mint soda

Kirin launches metholated coffee, mint soda

Written by: Michael Keferl on August 25, 2008 at 5:32 am | In Marketing & Ad Trends |

The fast-moving beverage product cycle in Japan continues unabated (as usual), and recent trends have pointed to minty flavors in a variety of areas. Beverage giant Kirin has now released two new drinks along these lines designed to beat the summer heat.

From their successful World Kitchen series, the Mint Julep Soda stresses its Cuban roots in the Mojito with a non-alcoholic drink that softens the flavor.

For those in need of caffeine, Kirin’s new Fire Menthol coffee adds a slight edge to the flavor, but nothing too overwhelming. I see a great menthol cross-promotion in its future.

kirin menthol coffee min julep soda

Tags: beverages, FMCG, Kirin
Category: Marketing & Ad Trends
Other categories: Technology & Gadget Trends, Fashion & Lifestyle Trends

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Fire menthol coffee drink! Sounds a little frightening. Mint julep soda, however, does sound delicious.

Comment by Sarah — August 26, 2008 #
Mentholated coffee? Yuck. It reminds me of Metholatum which my mother daubed all over my scrapes and scratches when I was a kid. Fire Menthol? Do you taste coffee? Yuck. No thnaks.

Comment by lalalemon — August 26, 2008 #
saludos para el gran viejo de las americas….o sea o’daniels!

Comment by mauricio tablas — December 3, 2008 #