Marketing Trends: Subway motion ads in Tokyo

Written by: Sven Kilian on August 18, 2006 at 5:35 pm | In 02 Marketing & Ad Trends |

It is not very new anymore and I have written about it on some other blogs already…but nevertheless…i found one of the videos I took and thought its worth posting. Subway motion ads are quite stunning when you see them first time. Actually seeing that particular one in the Tokyo subway I was looking behind me because I thought these people are sitting in the train coming from the other side. The fact, however, is that on the wall
there are a number of panels which are illuminated from behind and give the passenger the illusion of watching a 15-second full-motion mini-commercial when the subway-car speeds by. The idea is based on the 19th century zoetrope, which is basically a large scale, rounded flip-book, which creates the illusion of moving images when spun around.

Also in 2005 our client BMW launched a cool marketing campaign in Tokyo using subway motion ads on the Ginza line. Check it out:

If you want to read more about it please also check the article on our CScout TrendBlog