McDonalds Mega Series expands, covers your day

Written by: Michael Keferl on March 13, 2008 at 6:58 pm | In 02 Marketing & Ad Trends |

For those of you out there who couldn’t get enough of the enormous Mega Mac hamburger during its limited runs (23 million sold!), you will be happy to know that from March 17th it will have become a permanent fixture on the McDonalds menu. Not only this, but it will be joined by two more limited-run menu items in the “Mega Series”: the new Mega Muffin and the Mega Teriyaki.

To keep things lively, the products are time-restricted both in dates and hours. The Mega Mac is available as usual from 10:30 in the morning, but the Mega Muffin is only available from opening time until 10:30, and the Mega Teriyaki from 7 p.m. until closing time. That, and both of these new items are only available from April 4th until May 8th.

Now you can eat “Mega” all day, every day (if you can handle it) for what they call “Mega Morning”, “Mega Day”, and “Mega Night”. For more information about the new menu, and to check out the new mobile/PC campaign (from March 17th), go to MegaMac.jp.

Press Release

Tags: fast food, mcdonalds, mega mac