MINIInternational Magazine Kyoto Mash-Up party

Written by: Michael Keferl on June 9, 2008 at 12:28 pm | In Marketing & Ad Trends |

Last weekend CScout Japan teamed up with MINI Japan, Kreative Konzeption, and Metropolis to help put on the Kyoto Mash-Up party at hip event space Sfera, celebrating the latest edition of MINIInternational Magazine.

The stars of the party, of course, were the stars of the magazine, which focused on Kyoto’s booming art/design/music scene. Music was provided by acclaimed Kyoto-based DJ Halfby and DJ Nic Jagger who flew in from Germany for the event.

You’ll have to pick up your own copy to get the full experience, but MINIInternational magazine features a broad cross-section of modern Kyoto from traditional architect Katsumi Yasuda to director Kazushige Togo, and SOUSOU footwear designer Takeshi Wakabayashi. This isn’t the typical “outsider looking in” view of Kyoto, but was written by experts who were either born in Kyoto, or have adopted it as a second home.

Thus far there’s been great coverage of the party/magazine, from press, featured artists, and attendees (See 1, 2, 3, 4) to MINI dealers here.

Stunning papercraft was on display from Eriko Horiki, a featured MINI
International artist.

Kudos to MINI Japan for their support, and Kreative Konzeption and Metropolis for putting together an amazing event with a top-notch guest list. Special thanks to Roland Hagenberg, Yoshihito Sasaguchi, and Yasuyuki Sodeoka for putting together an amazing magazine with their deep expertise on Kyoto.

Of course, many thanks to the artists and guests that came to celebrate together, as well as all of the caterers, Sfera staff and management, and all others involved in making this project a success.

It’s amazing how many people go into making a single party, but we had a great time, and hope everyone else did as well.

To sum up, here’s some more DJ Halfby for your listening pleasure.

Tags: Architecture, Art, Automotive, design, Mini, music, Parties, Press
Category: Marketing & Ad Trends
Other categories: Technology & Gadget Trends, Fashion & Lifestyle Trends