New flavors emerge as beverage companies battle for dominance

Written by: Rebecca Milner on January 25, 2008 at 2:41 am | In 02 Marketing & Ad Trends, 03 Fashion & Lifestyle Trends |

After the sensation caused by tomato based alcoholic beverages, it was only a matter of time before other mash-up products came into focus.

It started with Suntory’s Toma Toma tomato liquor and Asahi’s “Tomate” cocktail drink (in collaboration with juice company Kagome).

suntory-toma-toma-asahi-kagome-tomate.jpg

As Asahi and Suntory continue to duke it out on the shelves they’ve enlisted the help of a host of other companies.

Next up, Suntory has teamed up with Tohato brand, of the “Dictator Habenero” series of spicy snack foods fame, to offer this canned “Dictator Habenero’s Favorite Soup.”

tohato-suntory-habenero-soup.jpg

Meanwhile, Asahi has joined ranks with French tea label Fauchon to offer “Fauchon Tea Liquor” and DyDo beverage company gets in on the fight with “Tirol Chocolate Drink,” in collaboration with Tirol chocolates, maker of those tempting little seasonal chocolates that hang out by the register at the convenience store.

fauchon-tea-liquor-tirol-chocolate-drink.jpg

As manufacturers continue to choose sides we anticipate many new exciting beverages to come in 2008!

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