New grown-up lines from Shibuya favorite Cecil Mcbee

Written by: Rebecca Milner on April 2, 2008 at 8:13 pm | In Fashion & Lifestyle Trends |

Cecil McBee, the queen bee of Shibuya 109 boutiques, announced at the Tokyo Girls Collection last week that the brand was launching two spin-off labels, Fabulous Cecil McBee and Cecil Linc.

It seems that Cecil McBee’s core customers, fashionable Shibuya girls are growing up: both new labels are designed for the ane-kei (”big sister style”) market. The clothes, more adult interpretations of the original’s trend-setting pieces, are more likely to be featured in the new Ane Can (the over 25 version of popular fashion magazine Can Cam), which is in part responsible for spreading this more sophisticated look, than say Vivi.

Fabulous, which is set to sell in select Cecil McBee shops in Shinjuku, Ginza, and Kitasenju, is going for a “cute” and “sweet” look.

Meanwhile the considerably more up-market Cecil Linc, channeling a “high-quality lady” who is a “little bit selfish” and a bit of a “princess,” will be sold at Cecil Linc boutiques in Shinjuku’s upscale Isetan department store and Fukuoka’s Iwadaya department store. Limited items are also available through webstores on both brand websites.

Note that neither lines will be available in Shibuya. With the girls responsible for making Shibuya the new capital of youth fashion in Tokyo possibly moving on, we can only wonder if the next generation will be content to inherit the likes of Shibuya 109 or if something new is on the horizon.

Tags: Fashion, Shibuya
Category: Fashion & Lifestyle Trends
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