No sugar beer from Kirin and Suntory

Written by: Rebecca Milner on February 25, 2008 at 6:17 pm | In 02 Marketing & Ad Trends, 03 Fashion & Lifestyle Trends |

With the debut of Kirin’s Zero this week and Suntory’s Zero Nama (draft) scheduled for the first week of March, the diet beer market has reached a new competitive peak, just in time to shed some of that post-Valentine’s Day chocolate weight.

The “zero” in both names refers to zero sugar, which is big news for beer-guzzling would-be dieters. Both also come in close to nil in the calorie department, Kirin Zero with 67 calories for a standard 350ml can and Suntory Zero Nama with 81 calories. Though it should be noted that both of these are happoshus, and thus not technically beer.

Sapporo, meanwhile, has a 50% reduced calorie actual beer planned for release on February 27, which weighs in at 119 calories and 4.6g sugar. Sapporo already has a low calorie happoshu, Sapporo Slims, which has 74k calories and 1.4-3.15g sugar (no, we’re not sure why it varies).

Magazine Tokyo Walker gave readers a sneak peak at the new beers and rated them in terms of “refreshing-ness” and “bitterness,” with Suntory Zero Nama coming out on top with 4 (out of 5) stars for refreshing-ness and 3 for bitterness.

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