Trends in Japan - CScout Japan Blog » November 14th is Anti-Aging Day in Japan

November 14th is Anti-Aging Day in Japan

Written by: Rebecca Milner on November 14, 2008 at 2:00 pm | In Fashion & Lifestyle Trends, Marketing & Ad Trends |

The NPO Anti-Aging Network (AAN) has declared November 14th to be “Anti-Aging Day.” AAN is a network of medical professionals and estheticians that provides information on the latest developments in anti-aging technology, practices, and preventative measures as well as general information on wellness as it pertains to lowering your “body age.” This year’s festivities will fall under the theme of “Now and forever beautiful and healthy through anti-aging” and will include seminars from well-known personalities in the medical and beauty fields.

We do have to wonder, however, does anti-aging really need more awareness, the way we have “breast cancer awareness month?” Anti-aging is certainly a national obsession (though one I am not claiming is limited to Japan) and is rivaled in its marketing usage here perhaps only by “metabo” (metabolic syndrome). There is more to this parallel: aging, once a concern of vanity, is being increasingly positioned as a “lifestyle disease,” like metabolic syndrome and stress related illnesses, that can be fought through a combination of scientific developments and wellness strategies.