Trends in Japan - CScout Japan Blog » Puppine fashion magazine for dogs

Puppine fashion magazine for dogs

Written by: Rebecca Milner on March 28, 2008 at 2:12 pm | In Fashion & Lifestyle Trends, Marketing & Ad Trends |

We’re still going through all of the flyers we received at last week’s Tokyo Girls Collection, but this one caught our eye immediately: an ad for Puppine, a magazine launched earlier this year by Brangista Inc. under the banner “Dog meets fashion.”

Considering the less then stellar condition of the traditional publishing industry these days, it is always somewhat surprising when new magazines appear. The potential Puppine reader, however, has already proven to spend hundreds of dollars a month making sure that their little pocket monsters don’t feel the effects of global recession. So why not spend a few more on a magazine?

With popular model turned actress and TV talent Hinano Yoshikawa on the cover, the first issue features article on how to match your dog’s look with your own, celebrity dog inspired fashion tips, and doggie-mama lifestyle photo spreads.

We have been monitoring the pet boom for some time now (see previous posts here, here, and here)) and while it seems like it could reaching a saturation point (dog beer?) the new products still keep coming.