Push-Pack product design in Japan

Written by: Michael Keferl on January 31, 2008 at 9:31 pm | In Marketing & Ad Trends |

In the tobacco packaging world the concept has been out for a while, but we’re beginning to see the so-called “push pack” or “side slide” box for products besides Alphabet or Seven Stars cigarettes.

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For the consumer, the benefit is to not have to rip open a box top, which usually looks terrible after a few uses. Push-packs are product boxes that can look good on a shelf, and are sealed with a sticker rather than box seal to tear.

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This particular box is for Glyna from Ajinomoto, a sleep supplement powder that comes in long individual packets. The push-pack holes also compliment the chemical compound box graphics.

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A simple push through the hole slides open the other end to retrieve the product. Basic, yes, but the easy and functional design is important, especially for health-related goods.

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Category: Marketing & Ad Trends
Other categories: Technology & Gadget Trends, Fashion & Lifestyle Trends, Press coverage

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  1. Sleak Push Pack Product Design…

    Cscout points us to a sleek new push pack box designed for Glyna, a Japanese sleep supplement powder that comes in long individual packets. The push-pack holes also compliment the chemical compound box graphics. Other than the novelty of something new,…

    Trackback by IF! — February 1, 2008 #

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