Trends in Japan - CScout Japan Blog » Suntory whisky meets Lotte chocolate

Suntory whisky meets Lotte chocolate

Written by: Rebecca Milner on February 10, 2008 at 12:37 pm | In Fashion & Lifestyle Trends, Marketing & Ad Trends |

The latest product in the continuing trend of beverage company mash-up products is this Single Malt Whisky Chocolate produced by Suntory in collaboration with confectioner Lotte.

Each bite-size chunk of these premium Lotte semi-bitter chocolates contains a liquid-y center of Suntory’s Yamazaki 12-year whiskey. Suntory, Japan’s oldest distiller, is the brand that Bill Murray’s character promotes in the movie “Lost in Translation.”

The product release coincides nicely with the Valentine’s Day chocolate rush, though if mixing chocolate with something as decidedly masculine as whiskey seems an odd move for Valentine’s Day, keep in mind that in Japan women are supposed to give men chocolate on February 14th. The gift is reciprocated a month later, on the oddly termed White Day, a Japanese holiday of mysterious origin where men give women chocolate (or any suitably romantic gifts) on March 14th.

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Tags: Confections, Lotte, Suntory, Valentine's Day
Category: Fashion & Lifestyle Trends, Marketing & Ad Trends
Other categories: Technology & Gadget Trends

4 Comments »

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My experience with White Day was that it was common for men to give (white) cookies. I felt there was a mix-up. Wouldn’t the chocolate be more appealing to women and the not-as-sweet baked goods to men? But now I wonder - do more Japanese men than women like chocolate?

Comment by meggomyeggo — February 11, 2008 #
This is interesting. Bailey’s also have a tie-up with Lindt where you can drink a shot of Bailey’s out of a Lindt chocolate shot glass and then eat the chocolate. Or just pop the whole thing in your mouth. Pretty cool. What’s next? I’d quite like a Vodka Twix myself….

Comment by Pete — February 12, 2008 #
Single Malt Whisky Chocolate, a manly gift for Valentine’s…

Traditional gift-giving for Valentine’s Day is mainly focused on the woman as the receiver of gifts, but apparently, this is not so in Japan, where Suntory (Japan’s oldest distiller) and Lotte (confectioner) have blended their efforts to concoct thi…

Trackback by Popgadget: Personal Tech for Women — February 12, 2008 #
Single Malt Whisky Chocolate, a manly gift for Valentine’s…

Traditional gift-giving for Valentine's Day is mainly focused on the woman as the receiver of gifts…

Trackback by Tech|noob — February 12, 2008 #