Beams shops now selling iPods next to rotating T-Shirts

Written by: Michael Keferl on May 2, 2008 at 11:35 pm | In 01 Technology & Gadget Trends, 03 Fashion & Lifestyle Trends | No Comments

Fashionable retailer Beams has now entered into an agreement with Apple which will make them the first non-electronics store sales point for iPods in Japan. While only available at a few Beams shops from the onset, this means that shoppers can now buy iPods alongside their favorite Beams clothes (both static and rotating), and even pick up some special Beams iPod accessories while they’re at it.

The new collaboration began on April 26th at select Beams stores and is planned to expand nationwide.

Tags: Apple, Beams, Fashion, iPod

BeamStationary: Beams + 7-11 and some retro

Written by: Michael Keferl on April 18, 2008 at 4:46 pm | In 02 Marketing & Ad Trends, 03 Fashion & Lifestyle Trends | 3 Comments

Convenience store chain 7-11 is collaborating with fashion and lifestyle brand Beams to sell exclusive stationary from the BeamStationary line. Like many of 7-11’s recent campaigns, the line is overtly retro and features notebooks, pens, markers, folders, stick glue, and even label makers that are just like the same items that kids had in the 80’s, but branded for Beams.

From what we’ve seen in the stores, many of the items (such as the pencil case) sold out almost immediately, especially due to the prime display location in front of the register compounded by high traffic from the under-30 set eager for 70’s and 80’s nostalgia.

These pieces aren’t cheap either. With the “floating” pens going for about $6 apiece, they’re a far cry from the similar items I used to get out of vending machines for under a dollar back in the day.

Tags: 7-11, Beams, Convenience Stores, Retail, Retro, Stationary