Hello Kitty classes up your car, Victoria Couture

Written by: Rebecca Milner on April 27, 2008 at 4:24 pm | In 03 Fashion & Lifestyle Trends | 1 Comment

We knew that it was only a matter of time before Hello Kitty started to grow up and we should have known she would turn into a high class, Ginza sort of girl. Sanrio has announced a limited edition collaboration with French brand Victoria Couture, resulting in one of Kitty Chan’s more upscale (and expensive) ventures yet.

A total of 80 items, such as tops and purses (starting from about $80 for a white t-shirt) will be available from this week for two weeks exclusively at Sanrio’s Questina Ginza store and Osaka’s Hankyu department store.

Meanwhile, for customers who aren’t quite ready for this new sophisticated Kitty there are still plenty of ultra-cute new Kitty products arriving on the market daily, like this new series of products for car interiors.

Deck your whole car out in Kitty regalia or choose key items like the drink holder or steering wheel cover. I actually really like the rear view mirror.

Tags: car, Fashion, Hello Kitty