Hatarakiman skin care line for the working girl

Written by: Rebecca Milner on August 11, 2008 at 5:00 am | In Technology & Gadget Trends | 3 Comments

If salarymen have Kosaku Shima to idolize then the current generation of young career women have Hiroko Matsukata to look up to. Matsukata, a hard-working magazine editor, is the protagonist from the manga Hatarakiman, which literally means “working man” and describes Matsukata’s work-oriented life style.

Not to be outdone in the product tie-in department, the Hatarakiman hero is the face for a new line-up of skin care products from PDC called “Skin Power Plus.”

The series of skin products are designed to keep skin looking soft and supple for an extended 24-hour stretch, for women, like Matsukata, who need a quick long-lasting beauty fix appropriate for their hectic schedules.

Despite the clever marketing, the products use much of the same ingredients found in skin care products these days, namely collagen, hyaluronic acid, and ceramide, plus a host of natural extracts (30+ ranging from rosemary to lime to royal jelly) intended to boast the effectiveness of the product.

The timing of the product release comes six months after the end of the popular TV live action mini-series staring popular actress Miho Kanno.

Tags: anime, beauty, Hatarakiman, Skin Care
Category: Technology & Gadget Trends
Other categories: Marketing & Ad Trends, Fashion & Lifestyle Trends