Weekly Blog Parts: Uniqlo UT loop

Written by: Michael Keferl on May 18, 2008 at 12:08 pm | In Marketing & Ad Trends, Technology & Gadget Trends | No Comments

Coming off of last year’s popular UniQlock blog parts, casual retail giant UniQlo has made a nifty little widget that you can customize with your own “beats” from their library. The UT loop has lot of claps, laughs, and other snippets to piece together with your keypad. Then, upload and share.

I made one under the name CScoutJapan, but it won’t embed correctly because Firefox and Wordpress, despite my love of both, do not reciprocate my affections.

Tags: Blog Parts, Uniqlo, widgets
Category: Marketing & Ad Trends, Technology & Gadget Trends
Other categories: Fashion & Lifestyle Trends, Press coverage

Uniqlo continues into digital territory

Written by: Michael Keferl on March 27, 2008 at 5:57 pm | In Fashion & Lifestyle Trends, Marketing & Ad Trends, Technology & Gadget Trends | 3 Comments

Surely no stranger to digital integration with shopping and branding, casual fashion (and T-Shirt innovator) Uniqlo is now working directly with web and mobile companies to further brand themselves as modern and hip.

Right now Uniqlo is offering special Google-branded goods to selected users who install the Uniqlo button for the Google Toolbar. Products range from keitai straps to special Google bags.

Japanese brand Cecile may have launched their way into Second Life, but Uniqlo has taken a practical approach to dressing up avatars in an SNS that people actually use! The mobile game-centered virtual community Mobage Town developed by DeNA has been an enormous success in Japan, and now users can dress their avatars in Uniqlo fashions with specialized backdrops. The campaign started on March 4th and continues until April 6th.

To celebrate the 50th anniversaries of the decidedly analog Shonen Sunday and Shonen Magazine mangas, Uniqlo is releasing classic character t-shirts on a gradual basis. As usual, the web interaction is engaging, and the interface quite similar to the touchscreen displays they utilize in the Harajuku UT store.

Of course, one of the best showcases of Uniqlo’s enthusiasm for the web is the “blog part” and masterful viral campaign piece Uniqlock (below).

Tags: Google, Mobage Town, Mobile, Uniqlo, Web 2.0
Category: Fashion & Lifestyle Trends, Marketing & Ad Trends, Technology & Gadget Trends
Other categories: Press coverage