Tokyo Marketing: Flyer, tissue hand-outs & the coupon society

Written by: Sven Kilian on August 24, 2006 at 11:59 pm | In 02 Marketing & Ad Trends |

If you have ever been in Tokyo you have seen them all over the place: at stations, in crowded gathering places and shopping streets, in front of shops…our Tokyo boys and girls busy trying to fetch the attention of bypassing salarymen, OL or whoever fits the target group. Handing out campaign flyers of reknown brands, tissues of Pachinko parlours, hand fans for the summer heat and lots, lots of coupons. Japanese love coupons;-) For one of our clients I was watching the scene, finding out where is the best spot, what items are most popular for a successful campaign and last not least: how many people are actually accepting to take what you hand them. Count by yourself. The video below is 1 minute in length and shows Shimokitazawa South exit. Coming back to the coupons: McDonalds was definetely leading, at least among the young crowds in Shimokita.